AI and the Consumer Journey: Blip+WGSN data shows affective technology, personalization, and conversations driving revenue and experience with ethics and empathy.

Consumers on Black Friday 2025 seek convenience, cashback, and a multichannel experience; R$13,6 billion in sales and a ticket price of R$808 require a precise strategy.

Audiences 45+ on Black Friday 2025 lead in purchasing intentions and high ticket prices, in addition to preferring e-commerce purchases.

Instagram Experts: Risk and Opportunity. Learn how to filter trusted voices, avoid rumors, and leverage data to protect your brand.

CNI's trade mission to the US seeks to reduce Section 301 tariffs, strengthen exports, and expand technical dialogue with US authorities.

A study reveals the most reputable voices in Brazil in 2025, highlighting influential leaders in healthcare, automotive, media, and logistics.

2025 Survey: Shopping mall consumers prefer WhatsApp (56%), value fashion and beauty, and differ by generation. Practical insights to attract and convert.

Discussing the most influential Brazilian brands is essential for those working in business, marketing, and communications.

The Sovereign Brazil Plan mitigates US tariffs with credit, deferral, and drawback, while the CNI advances in negotiations and market diversification.