Two Z Advertising Advertising and Marketing Agency

Media Data

We accurately analyze media data to identify opportunities, optimize investments and ensure that each campaign achieves the expected results. We delve into metrics to transform decisions into winning strategies. Advertising Agency

AI and the Customer Journey: Trends, Data, and Strategies

Online Consumption Habits in Brazil: Data and Strategies for 2026

Oriental Culture in Brazil: How the Trend Impacts Consumption and Marketing

Digital Media Planning: How to Align Branding and Performance to Maximize Results

Meta Campaign Unification: The Future of Multichannel Performance is Here

Personalized Advertising: The Path to Reconnecting Brands and Consumers

Advertising on Netflix Brazil: Understand how Ads Suite can Transform your Campaigns

Digital Media Performance Metrics: 7 Advanced Indicators to Optimize Your Results

Retail Media in Brazil: How the Globo and VTEX Partnership is Revolutionizing Media and E-commerce Integration

Media investments in Brazil 2025: 3,14% growth in the first quarter

Influencer Campaign: Assessing if the Value is Worth It

Creator Economy in 2025: How to use influencers in campaigns?

TikTok Shop: Connection that Converts

Amazon Ads on Twitch: New Sponsorships and Opportunities

Meta AI has 1 billion users, according to Zuckeberg

Programmatic Media 2025: Essential Metrics to Assess Performance

Netflix Ads: Arrival of the Advertising Platform in Brazil

Streaming Ads: Impacts on the Marketing Funnel

NPS Benchmarking 2025: The Best Rated Brands in Brazil

UI/UX in Business: The Strategic Factor Behind Conversion in 2025

Mother's Day 2025: Awareness Strategies for More Results

How Favelas Came About: Understanding Consumption Potential

Digital AdSpend2025: R$37,9 Billion in Digital Media

Artificial Intelligence for Business: The AI ​​Revolution with Business Marketing in 2025

Research: Could Paid Media Be Cannibalizing SEO?

Amazon unveils ad tech as a service, offers ad tools for retailers

Retail Media Networks: The New Frontier of Digital Advertising

Meta Moderation Policy Changes: Impacts on Instagram, Facebook, Threads

Media Evolution: From TV to the Streaming Era and the Impact on Advertising

Detailed Analysis of Mobile Ad Spend

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