Vitamedic, one of the largest pharmaceutical companies in Brazil and part of the José Alves Group, approached Dois Z Publicidade with the following proposal and a question about how to do it: we need to strengthen integration with pharmacies, how can we do this?

The core issue was communication between the brand and its B2B audience (pharmacies), which needed to be improved. The first essential step towards this change was to completely redesign Vitamedic’s website, making it more accessible, informative and strategic for pharmacists.

Our goal was to create a digital environment that met the needs of the target audience, offering ease of navigation, detailed product information and efficient support for the sales team.

The Strategy: Building a New Website Focused on B2B Audiences

To ensure that the solution was effective and truly met the needs of pharmacies, Dois Z Publicidade implemented a plan based on research and user experience.

1. Target Audience and Competition Study

Before starting the website redesign, we did:

• Search journey mapping of the target audience, identifying how pharmacists searched for information about medicines and what their main doubts were.
• Benchmarking with competitors, analyzing the strengths and weaknesses of websites from other industries in the sector.
• Previous site diagnosis, highlighting the main negative points that made navigation and lead conversion difficult.

This study allowed us to understand the pain points and expectations of pharmacies, creating a website that offered an optimized and intuitive experience.

2. Creation of a New, Modern and Strategic Website

Based on the insights gathered, we developed a completely new and redesigned website, focusing on intuitive navigation and clear presentation of Vitamedic products.

Major improvements included:

Complete and Interactive Product Catalog

• We created a detailed catalog page where users can easily browse products.
• Medications were organized by intuitive categories and filters, allowing pharmacies to quickly find the information they needed.

Product Pages Redesign

• Each medication page has been optimized to highlight the most relevant information for pharmacists, such as indications, formulation and instructions for use.
• Clean and responsive layout, ensuring accessibility for both desktop and mobile devices.

Strategic Content to Support the Sales Team

• We developed a website rich in information, serving as digital support for the sales team, both online and offline.
• We created sections with informative materials and FAQs, facilitating communication between the industry and pharmacists.

Improved User Experience

• We implemented more fluid and intuitive navigation, reducing the complexity of the previous website.
• We optimize page loading, ensuring a fast and efficient experience.

Results: 

The website redesign had a direct positive impact on the relationship between Vitamedic and pharmacies. The main results achieved were:

Increasing Integration Between Industry and Pharmacies
The new website has strengthened communication with pharmacies, becoming a more efficient channel for accessing information and commercial support.

Faster, More Intuitive Navigation
The average browsing time on the site increased, indicating that users spent more time exploring the products and content available.

Greater Efficiency for the Sales Team
With a structured website rich in information, sales representatives now have access to more complete support material to convert sales and better serve customers.

A Partnership That Transformed Vitamedic’s B2B Experience

Dois Z Publicidade not only created a new website for Vitamedic, but developed a strategic solution that significantly improved the industry's integration with pharmacies.

With an interactive catalog, optimized pages and structured content for the B2B audience, the website has become an efficient connection point between Vitamedic and its customers. This reinforces the importance of a research-based approach, user experience and strategic content to transform challenges into concrete results.